The essence of Yoga Shelter

Today Yoga Shelter enters a new era as a mainstream Yoga company. More than 10 years ago Eric Paskel founded Yoga Shelter and along with Lisa Paskel and Steve Feldman created the largest yoga organization in Michigan. The last 10 years were filled with many exciting developments, new locations and amazing teachers and staff. We would not have made it this far without you. Shortly after opening the first studio in West Bloomfield Michigan, Eric and Steve approached me to become an equity investor and owner in the company which gave me an opportunity to be part of a business concept that is dedicated to the enhancement and enrichment of lives of its customers. During the past 10 years while I had limited contact with our community of teachers, staff and students, Eric and our management team carried the bulk of the burden. We owe our growth of these past 10 years to the efforts and talents of our amazing staff, teachers and management team.
Starting this week we embark on a new phase in the history of Yoga Shelter, a phase without Eric Paskel. Eric is moving forward independently, bringing his many talents and energy to the people of California. Eric’s new studio will be based at the current location of the Yoga Shelter Studio City California location. We want to personally thank Eric for all his inspiration, knowledge and many years of leadership here in Yoga Shelter and wish him great success and personal fulfillment in his new path. His legacy, spirit and creativity will continue to be part of the Yoga Shelter community. In addition we also want to recognize Caren Paskel who was one of Yoga Shelter’s first teachers and went on to help lead teachers training and teacher development. We appreciate her commitment and service and wish her great success in her future endeavors.

Here at Yoga Shelter we are continuing to implement the initiatives we had announced earlier in the year which include the following key areas: Strengthening our training and our teacher support, upgrading our marketing and messaging, embracing new classes and services designed to meet the needs of today’s consumer, improving our web site and on-line resources and lastly, creating an open and collaborative community where ideas and creativity is embraced and welcomed.

Lastly, we want to reiterate our support and trust in our current management team, headed by Michelle King, who is our chief operating officer. Michelle is fully entrusted with the authority to implement our strategy and manage the business. She is a seasoned, accomplished and talented individual with a long-term experience in our field. Porsche Fischer who is fully responsible for our yoga teacher training program, our teacher development and our brand management, is a consummate yoga professional. She has tremendous knowledge and experience in the field of yoga practice and philosophy, training and staff development. Janelle Beauchamp our chief financial officer/controller oversees our business administration and finance. She has served as our assistant controller prior to assuming this new role.

The essence of Yoga Shelter continues to be our commitment to enhancing the lives of our students, be a source of goodness and blessings to the communities we serve and through our efforts and energy to make this world a better place. The values for which we stand are deeply infused into every aspect of our organization. Let there be no doubt that these values continue to be the bedrock on which our future is built.

Warmest Regards,
Hannan Lis and Tzvi Raviv